Facebook, (NASDAQ:FB) is set to launch its Work software on the world following two years of private beta testing. The novel feature is very similar to the social network used by over a billion people every day. But it emphases on linking users with a network their colleagues at work, and charges a fee per user.
Social network’s communications tool for businesses other organizations will be called Workplace, the platform is ad-free and not connected to users’ existing Facebook accounts. In its place, businesses sign up as an organization and pay a monthly fee based on the number of users. This product will be free for nonprofits and educational institutions.
Facebook’s Julien Codorniou, who is leading the Workplace project, said in a statement that the tool’s aim is to “connect everyone” in all sorts of workplaces, from desk-bound professionals to on-the-go employees who don’t have email or a computer. Think baristas at a coffee shop, field workers for a disaster-aid charity, salesman and women at a clothing store or people making electronics at a factory.
More than just group chats and video calls, Workplace has live video and a news feed, quite identical to the regular Facebook. Unlike Facebook’s blue, the background is grey. Users can create profiles and see updates from co-workers on their news feed. As with the traditional Facebook, the company will display posts that are more relevant based on its own formula.
The major theme is that because more than 1.7 billion people already know how to use Facebook, Workplace, which works much in the same way, will be easy to learn and use. Meanwhile Facebook also said that companies have been using Workplace, in the past with the name of Facebook at Work, on an invite-only basis for the past 18 months.
The Company said that more than 1000 places use it, rising from 450 six months ago. It said non-profit Oxfam, the Royal Bank of Scotland, the soup maker Campbell’s and the vacation rental site Booking.com are among the organization using the product.
Facebook, (NASDAQ:FB) revealed that the top leading countries now using Workplace are India, Norway, the US, UK and France and the feature however is available worldwide.